Entries tagged ‘SEO’

The hidden costs of ‘free’ website builders

By John Faulds

The claims sound great: "Create your stunning website. It's free." "Create a Free Website, Online Store, or Blog." "A simple & elegant website builder (and it's free)." And given that this is a blog about web design and development, and these sorts of companies are in direct competition with us, you might be thinking that all I'm trying to do is run down the competition to make us look better.

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Web design ‘pre-flight’ checklist

By John Faulds

Over the years of being a freelance web designer, I've been developing my own processes for the business of designing websites. One of those processes has been compiling a list of tasks that need to be completed before launching a website, whether it be a new site or a redesign. This list is kept in a spreadsheet which I work through, ticking off each item after the client has given final sign off for the site to go live. I view it as my final quality control procedure and I usually find that the process will highlight a few of the 'little things' that I might have overlooked in general development. Usually nothing too major; more a case of 'dotting all the Is and crossing all the Ts'.

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Which is better for search engines: plain text or alt attributes?

By John Faulds

Which is better in links from the search engines' point of view: plain text or images with an alt attribute that says the same thing? For example, is <a href="">This is a link</a> better than <a href=""><img alt="This is a link" src=""></a>?

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Checking backlinks with Yahoo’s Site Explorer Inbound Links API

By John Faulds

Recently I wanted to create a page that would list the backlinks to certain sites that I had chosen. Yahoo always seems to have the most comprehensive list of backlinks and luckily they also make available a series of APIs that enables you to access their data. Using the Site Explorer Inbound Links API, and an example of a script towards the bottom of that page, I was able to put together a script that closely mirrors the sort of results you would get if you entered a site's URL into Yahoo's Site Explorer.

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