Search Engine Optimisation (SEO)
The design and build of a website is just a part of the process towards your site becoming a success. Once your site is on the Internet, you want people to come and visit it and for them to do that, you need to let them know about it. Search engine optimisation (SEO) and search engine marketing (SEM) is about increasing your site’s position in the search engines’ rankings (SERPS) so that people can find your site easily. The process involves building and structuring your site’s content around particular keywords, those that a site visitor is likely to search for.
There are two main methods for boosting a site’s search engine rankings: the natural optimisation process and Pay-Per-Click (PPC) advertising. The natural optimisation process is a combination of fine-tuning your website’s content based on the keywords people would be most likely to search for, link building which is the acquisition of qualified and relevant links from other websites, and submitting your site to search engines and various other online directories. Pay-per-click advertising is just what it sounds like: advertising online by placing ads with the search engines so that they appear at the top of search results and with compelling copy that makes people want to click them.
Tyssen Design offers both methods of optimisation and these services are available to both clients who require web design and development and also those who already have a site but would like to improve its search engine visibility.
