The design and build of a website is just a part of the process towards your site becoming a success. Once your site is on the Internet, you want people to come and visit it and for them to do that, you need to let them know about it.

With more than 80% of all online traffic being generated by the liks of Google, Yahoo, MSN etc., it important to optimise and promote your pages for search engines. Search engine optimisation (SEO) and search engine marketing (SEM) is about increasing your site’s position in the search engines’ rankings (SERPS) so that people can find your site easily.

The process involves building and structuring your site’s content around particular keywords. Keywords are the ones that a site visitor is likely to search for when looking for something.

There are two main methods for boosting a site’s search engine rankings: the natural optimisation process and Pay-Per-Click (PPC) advertising.

The natural optimisation process is a combination of fine-tuning your website’s content based on the keywords that people would be most likely to type into a search engine when looking for a product or service you’re promoting, link building which is the acquisition of qualified and relevant links from other websites, and submitting your site to the search engines and various other online directories.

Pay-Per-Click advertising is just what it sounds like: advertising online by placing ads with the search engines so that they appear at the top of search results and with compelling copy that makes people want to click them through to your site.

Tyssen Design offers both methods of optimisation and these services are available to both clients who require web design and development and also those who already have a site but would like to improve its search engine visibility.

Basic Search Engine Starter Package

This search engine submission service will let search engines know that you exist.

The package focuses on submitting your site to a small cluster of search engines which in turn feed 99% of the world’s search engine market. The majority of this cluster will receive your web site details in an automated fashion, while manual submissions will be employed for critical search engines such as Google, Yahoo and MSN.

To greatly enhance the success and coverage of your submissions, an XML sitemap will be created for your site. The XML sitemap is what sets this submission service apart from most other services available today.

Price: $55 single fee (GST inc.)

Enhanced Search Engine Starter Package

This is an extension to the Basic package which involves submitting your site to a variety of Australian business directories such as TrueLocal and HotFrog. As well as gaining valuable backlinks which help boost your site up the search engine rankings, it also means your site is included on a variety of sites that people use to search for information about businesses other than the major search engines.

Price: $175 single fee (GST inc.)

Search Engine Optimiser Package

Achieving top results on search engines is generally the best way to generate sales leads to a web site. The problem for most web sites is that they are lying in a dormant state with search engines. These sites are simply awaiting activation. They need to be cleaned up so that their communication with search engines is crystal clear.

The Optimiser package provides a step-by-step action plan for your web site to achieve top results. Once implemented, you are likely to experience quick and long lasting results for search engine positions relative to your business.

Order a Optimiser package and you will receive a link to your online report within one week detailing what needs to be done.

Once the recommendations in that report are implemented, you should notice a positive shift in your positions within a short period of time.

View an example report

Price: $150 single fee (GST inc.)

Search Engine Results Package

The Results package has set a new standard in the Search Engine Marketing industry. Using state of the art technology, this package will transform your web site into a formidable competitor on search engines being specifically geared towards top results on the Google, Yahoo and MSN search engines. These search engines control more than 90% of all searches performed on the Internet.

To monitor your progress, you are provided with reporting on a monthly basis. These reports offer a unique insight into how search engines are responding to your site. They also feature a customised consultation from SEO experts, who will be using the information gathered to pinpoint strategic opportunities for expanding your search engine traffic.

What’s included?

Keyword list generation

Our team will assist you in the creation of a list of keywords that will be used to optimise your web site.

Search Engine Optimiser

Included with any Search Engine Results Package subscription of 12 months. Your site will be carefully submitted to the world’s top search engines. The submission will focus on a small cluster of key search engines, that in turn feed 99% of the world’s search engine market.

Search Engine Optimiser Report

Once your keywords have been confirmed, one of our SEO experts will assess your web site to ensure that search engines clearly understand your target audience. You will be provided with a report detailing a step-by-step action plan to bring your web site on track. Once these actions have been implemented, an increase in search engine exposure will take place fairly quickly.

Link Building Campaign

Prominent search engines like Google place a lot of weight on the quality of links pointing to your web site. Links need to be managed with a high level of attention to quality. Our campaigns source ‘ethical’ links from the Internet, managing set-up and ongoing maintenance. Every month, 10 new web sites will be contacted in an effort to increase your search engine positioning.

Monthly SEO Report

Using state of the art technology, we will track search engine visitors into your web site. This high level of reporting will allow us to accurately pinpoint the areas needing improvement on your web site.

The reports display the following data:

• Expert advice from an SEO specialist who will use the data in this report to ensure that your SEO is kept intact and on track. We will also be able to identify new keyword targets that stem from the initial assessment list. By gradually expanding the keyword targets over time, our SEO is following a more organic process, which works very well with Google.
• Daily visitors over the last month.
• Daily page views over the last month.
• Daily search referrals over the last month.
• Monthly visitors over the last year.
• Monthly page views over the last year.
• Monthly search referrals over the last year.
• Daily traffic from Google, Yahoo and MSN over the last month (results displayed separately).
• Monthly traffic from Google, Yahoo and MSN over the last year (results displayed separately).
• Top 25 keyword phrases in order of traffic generated over the last month (traffic is displayed for each keyword phrase).
• Top 50 positions for each keyword phrase on Google, Yahoo and MSN.
• Top 10 entry pages to your web site with the list of search phrases used to find each page.
• Pageranks for home page and resource pages.
• Email summary. To ensure that you have received all emails for the month.

View an example report

Search Engine Results Light: (no link building)
$110 per month + $160 set-up (ex. GST)

Search Engine Results:
$165 per month + $240 set-up (ex. GST)

Google Adwords Results

The Google Adwords program is the easiest online marketing solution for businesses today. Quickly have your site appearing on the world’s top search engine, generating quality leads, with complete control.

Delivering quality results at the right price, a dedicated account manager will work with you to achieve your goals on Google. Using a highly developed system of optimisation, we’ll provide the online leads you need to help your sales grow.

After identifying your target audience, a list of 25 keyword search phrases will be generated for your approval. This list is well researched to ensure that you’re not paying a fortune for your Google advertising. We’ll also create two variations of text ads that will be optimised using a split-testing approach which allows us to tune your advertising to your target market.

Once approved, your account is set up and your ads will start appearing on Google within minutes. Your account manager will then closely monitor your campaign, ensuring that it remains optimised for maximum gain.

Each month, you receive a report outlining the progress of your Adwords campaign.

View an example report

Price: $110 per month + $160 set-up (ex. GST)

Corporate SEO Campaigns

Packages also exist for medium-large sized businesses which will be tailored to suit the individual company. For more information about these packages or to register your interest in any of the others offered, please get in contact: