If the primary aim of your website is to promote a product, service or something else, then marketing is going to be an important factor in its success. Marketing not only involves getting people to your site which involves Search Engine Optimisation (SEO), but also that you're also reaching out to your customers via email marketing and social media, and making sure your site is delivering the correct message with appropriate copy.
Email Marketing
Staying in touch with your customers is an important element in any marketing campaign and studies have shown that email and social media marketing are the two leading areas of investment. Research also shows that email marketing has one of the best returns on investments (ROI) available with low costs and big results. Well designed and personalised campaigns are just part of the equation; you also need to be able to manage your subscriber lists and have access to full and detailed reports which help you ensure your marketing campaigns are meeting their objectives.
Tyssen Design can design your campaigns and provide the email marketing tools you need to manage your campaigns and subscribers successfully.
Social Media
Social media marketing is the process of promoting your site or business through social media channels like Twitter, Facebook, MySpace, Flickr and Digg, and it is a powerful strategy that can get your website links, attention and traffic. The current explosion of social media sites makes it easy to connect with your customers which means using social media to market your products, strengthen your brand recognition and attract new customers is beocming an increasingly popular strategy.
Tyssen Design can provide advice on how best to utilise these social media channels as well as technical expertise in connecting your site to them and from one to another.
Copywriting
A few moments after visitors to your site have taken in the design, they’re going to start reading your content, and no matter how outstanding the design, if your content is poorly written or filled with spelling and grammatical errors, they’re not going to stay very long.
With a background in journalism and work as a subeditor, I can help add the polish to your copy required for it to stick in the mind of your readers and give your site that added level of professionalism. Or maybe you have the ideas in your head or on pieces of paper and need someone to put it all together for you.
This service is available to both new web design clients and to those looking to improve their current site.