Any visitors to our Facebook page would realise that we've been following the development of the mobile Internet closely with the take-home message being that more and more, people are using their smart phones and tablets to visit websites. Some of those articles quote different statistics to illustrate this movement, but recently we decided to take a look at the stats for some of the websites that we've developed ourselves.
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Mobile Internet is massive in Australia; we have nearly 9 million smart phone users, approximately 37% of the population, making us the second most smart phone-friendly nation in the world. More than 2 million Australians use their mobile phone to access the Internet each month (Roy Morgan Research), with more than half doing product searches. In fact, research from Google indicates more than 40% of shopping-related enquiries come from mobile devices, but less than one third of small businesses have a mobile-friendly site.
More on Get yourself mobile — it’s not as difficult as you think →